THIS CAMPAIGN WAS THE FIRST TO BRING A UNIFIED VOICE TO ALL OF TOYOTA'S SPORTS PROPERTIES. AND THERE ARE A TON. THE IDEA CAME FROM THE CORE OF TOYOTA’S “LET’S GO PLACES” BRAND PLATFORM - THE MORE YOU PUT INTO LIFE, THE MORE YOU GET OUT. SAME GOES FOR SPORTS. FANS THAT GO THE EXTRA MILE HAVE THE BEST EXPERIENCES.
FILM / “Immaculate Reception”
FILM / “Dream Teams”
FILM / “First Games”
Director (Campaign): Vincent Haycock
WE GAVE FANS THE ULTIMATE TOOL FOR GOING THE EXTRA MILE SOCIALLY, THE FIRST-EVER EMOJI KEYBOARD FOR SPORTS.
CASE STUDY
FOR OUR WILD POSTING SERIES, EVENT-SPECIFIC POSTERS WERE DESIGNED TO SPEAK TO FANS THE WAY ONLY FELLOW FANS CAN.
THIS 360 EFFORT BECAME THE COMMON THREAD IN EVERY TOYOTA SPORTS SPONSORSHIP AND PARTNERSHIP.
FILM / “The Rush” / Editor: Hank Corwin
