WITH AGGRESSIVE STYLING, A MASSIVE MULTI-MEDIA TOUCHSCREEN AND A FULL-THROTTLED ALL EV MODE, PRIUS PRIME CREATED “THE NEW POSSIBLE” - A HYBRID YOU TRULY, AS A RED-BLOODED HUMAN BEING, WANT TO DRIVE. THIS INTEGRATED CAMPAIGN LAUNCHED PRIUS PRIME BY PLACING IT FIRMLY AT THE FOREFRONT OF WHAT’S POSSIBLE NOW.
FILM / “Impossible Drive” / Director: Paul Hunter
TRANSIT POSTERS
THE CAMPAIGN LAUNCHED WITH A GROUND-BREAKING VR EXPERIENCE AT TECHCRUNCH DISRUPT.
VR CASE STUDY
Props to Dwane Koh, Renato Braga, Andy Hekimian and Media Monks
WE PARTNERED WITH FUTURISM.COM TO FRAME PRIUS PRIME WITHIN THE CONTEXT OF ITS IMPRESSIVE PEERS IN THE WORLD OF THE NEW POSSIBLE.
WEBISODE / “Universal Translator”
WEBISODE / “Graphene-Super Materials"
WEBISODE / “Heart On A Chip”
WEBISODE / “Future Farming”
