SEQUOIA HADN’T BEEN ADVERTISED IN OVER TEN YEARS, WHICH GAVE US THE OPPORTUNITY TO BUILD A WHOLE NEW IDENTITY FOR TOYOTA’S FLAGSHIP SUV. AS ONE OF THE ONLY GENUINELY CAPABLE MODERN SUVS, WE SEIZED ON SEQUOIA’S ABILITY TO CREATE EXPERIENCES THAT WOULD LAST FOREVER, IN OTHER WORDS, TO CREATE LEGENDS.

FILM / “Campfire Stories” / Director: Chris Sargent

Legends have always been passed down through song and lore, so we partnered with the ultimate purveyors of music and the spoken word, Spotify. Custom playlists are created based on each listener’s idea of what it means to live a life worth talking about. Select podcasts also contain custom content based on the idea of Living Legendary.

75% of adventure travelers consider culinary experiences extremely important. With this in mind, we found the perfect branded content partner in the Emmy-nominated PBS series Moveable Feast. In each episode, Sequoia is the means by which adventurous explorers journey across America with award-winning celebrity chefs, creating legendary experiences, in epic locations.