WE TURNED TOYOTA'S PARTS & SERVICE DEPARTMENT INTO A WHOLE NEW BRAND, “TOYOTA SERVICE CENTERS.” EVERY COMPONENT OF THIS NEW BRAND WAS DEVELOPED WITH A SIMPLE MANTRA: MAKE SERVICING YOUR TOYOTA AT TOYOTA A NO-BRAINER, AND HUMANIZE THE BRAND WHILE YOU’RE AT IT.
AUTO MAINTENANCE INFO CAN BE PRETTY BORING. TO HUMANIZE OUR NEW BRAND, WE WERE UPFRONT AND HONEST ABOUT THAT IN OUR INAUGURAL VIDEO SERIES.
DIGITAL / “Ghost Pepper”
DIGITAL / “Marriage”
DIGITAL / “Human Foot Speed Record”
FOR BROADCAST, WE INTRODUCED THE “NO-BRAINER” ASPECT.
BROADCAST / “Carpenter”
Director (Campaign): Ted Pauly